This is our Loox review for Shopify store owners who want their customers to do the selling. A visitor lands on your product page. They scroll past your description, past your photos, straight to the reviews. If there are none — or just a few lines of text — they leave. If there are dozens of photos from real customers showing the product in real life, they buy. Loox automates the collection of photo and video reviews so your product pages always have fresh social proof.
Used by over 100,000 Shopify stores, Loox has become the leading visual review platform for ecommerce. Here's what we found in our Loox review.
Loox Review: First Impressions
Setup takes under 10 minutes. Connect to Shopify, customize your review request email, set the timing — done. Loox automatically sends review requests after every purchase. Customers who submit a photo get a discount on their next order, which dramatically increases photo submission rates.
The review widgets look great out of the box. Carousels, grids, pop-ups — all match your store's design without any coding. The visual impact on product pages is immediate.
Key Features
Automated Review Requests: After every purchase, Loox sends a customized email asking for a review. Timing, subject line, and incentive are all configurable.
Photo & Video Reviews: Customers can submit photos and videos with their reviews. Loox offers a discount incentive to encourage visual submissions.
Beautiful Widgets: Display reviews in carousels, grids, side drawers, or pop-ups. All widgets are mobile-optimized and match your brand colors.
Google Shopping Integration: Loox reviews sync to Google, showing star ratings in search results and Shopping ads. More stars in Google = more clicks = more sales.
Referral Program: Turn happy reviewers into referrers. Customers who leave a review get a unique referral link to share with friends.
Social Sharing: Automatically share new photo reviews to your Instagram and Facebook pages.
What Real Users Are Saying About Loox
Over 8,000 reviews on the Shopify App Store, average rating 4.9/5 — one of the highest-rated apps in the entire Shopify ecosystem.
Recurring themes in positive reviews: the photo incentive system works incredibly well, widgets look professional without any design work, Google integration drives noticeable traffic increases.
Recurring themes in negative reviews: pricing can feel high for the feature set, some users want more customization options, the referral program requires higher plans.
Consistent data from G2 reviews: product pages with photo reviews convert at 2-3x higher rates than pages with text-only or no reviews. The visual element builds trust faster than any other content type.
Loox Review: Pros & Cons
| ✅ Advantages | ❌ Disadvantages |
|---|---|
| Automated photo review collection with discount incentive | No free plan — starts at $9.99/month |
| Beautiful widgets that match any store design | Advanced features require higher plans |
| Google Shopping integration — stars in search results | Limited customization on basic plan |
| 4.9/5 rating — most trusted review app on Shopify | Referral program only on higher tiers |
| Mobile-optimized display out of the box | Photo review incentives cost you in discounts |
| Social sharing to Instagram and Facebook | Can slow page load if not configured properly |
Who Is Loox For — And Who Isn't It For
Loox is the right choice if:
- You sell physical products where visuals matter — fashion, home decor, beauty, fitness
- You want to build social proof quickly with photos and videos
- You want reviews to appear in Google Shopping results
- You're ready to automate your entire review collection process
Loox is not the right choice if:
- You sell digital products or services — visual reviews matter less
- Budget is very tight — Judge.me offers a generous free plan with similar core features
- You need deep text-based review analysis — Loox focuses on visuals
Loox Pricing: Is It Worth It?
- Beginner ($9.99/mo): 100 review requests/month, photo reviews, basic widgets
- Scale ($34.99/mo): 300 requests/month, video reviews, Google Shopping sync
- Unlimited ($299.99/mo): Unlimited requests, referrals, priority support
Honest take: the Beginner plan is enough to test whether Loox works for your store. If you're selling physical products with visual appeal, the conversion lift from photo reviews will more than cover the cost. If you want a free alternative first, Judge.me is worth comparing.